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Gearoid: For me, it’s really important the companies relate the importance of a designer’s work to their business goals. If you see something that needs changing or can be improved, then you should just take initiative and try to improve it!įor a designer, that’s a really powerful message, as you know you can have an impact at every level of the business. Across the whole company, including design, we have a big focus on creating and rewarding a #makeithappen attitude. The second is encapsulated in our ‘Principles’ as ‘JFDI’ which basically means ‘do stuff, don’t talk about it’.Įrik: At Eventbrite, we have a similar outlook to one Gideon mentioned. We’re encouraged to experiment and iterate quickly, based on measuring what works and what doesn’t. The first is building a ‘culture of enquirey’, where we try to learn and grow everyday. Gideon: At Songkick, we’re really focused on two things that help foster a successful design culture.

What makes for a successful design culture?

Gideon Bullock, Head of Design, Songkick ( Gearoid O’Rourke, Product lead, Hassle Organiser, Design & Banter ( Erik Gomez, Communication Designer, Eventbrite ( what they had to say, along with a few great additions from the wonderful audience!.

We invited three esteemed designers to talk about their experiences of building a design culture in their company: To help understand how this process works and celebrate the role of designers in business, we held an event this morning in Shoreditch, organised and compered by our Community Manager, Katie McPhee. Here at Eventbrite, we’re strong believers in the power of design, and work hard to create a culture of design across the business. If you’re any of the above, then you’ll understand that great design is a hard thing to master, and great designers are an essential ingredient in the success of products and businesses, regardless of what industry you’re in. Are you a designer? A London startup? Or a business who cares about creating great products and a loved brand?